2024 in Review: Best Moments and Achievements

In February, we launched our very first tutorial video on our YouTube official channel, showcasing the Élégante by F.P. Journe and demonstrating how to change its strap. The response was overwhelming—your enthusiasm encouraged us to start planning more tutorials. We’re already working on fresh content and can’t wait to share it with you!

In March, we partnered with French watchmaker Armand Billard to create an exclusive timepiece: the SB07 GMT Milano Edition. This limited-edition watch epitomizes the fusion of innovative design and master craftsmanship, embodying the shared ethos of GMT and Sartory Billard.

The SB07 features a meteorite dial in a unique 4N gold shade, housed in an elegant 316L steel case, powered by a La Joux-Perret G100 automatic movement. The timepiece is offered with a rubber strap and an integrated steel bracelet, both meticulously designed in collaboration with Singapore’s Delugs brand.

Limited to just 30 pieces, this watch is a true collector’s item.

The warmer months brought a wave of exciting events at our boutique. Louis Erard, in collaboration with Atelier Oï, chose Milan during its Design Week—one of the city’s most creative times of the year—to unveil their new collaboration on the Regulator. Later, Nomos returned to Milan to showcase their vibrant new Tangente 31 collection, hosting an exclusive cocktail event at GMT.

Another significant milestone was the launch of our new website. GMT underwent a complete makeover, transforming its aesthetics and enhancing usability. The new interface is clearer and more intuitive, offering visitors an unparalleled browsing experience.

Despite the visual transformation, the content remains exceptional, featuring the finest independent watchmaking collections and Speakeasy, our journal for in-depth stories and insights.

In September, we welcomed clients and journalists to our Espace F.P. Journe to admire the remarkable FFC watch. F.P. Journe continues to solidify its reputation as one of the most sought-after brands in independent watchmaking. Every creation becomes an instant icon, and the FFC watch was no exception.

This year, we proudly celebrate 20 years of partnership with F.P. Journe—a collaboration that has brought unparalleled artistry to the world of horology.

The year’s final quarter brought a spectacular close to 2024 with the first edition of the Milano Watch Week in October. As proud partners, we presented seven of our most beloved brands to attendees from over 30 countries. The event drew more than 3.000 participants, including watch enthusiasts, collectors, influencers, sportsmen, and industry leaders.

The event was filled with exciting parties, insightful talks, and, of course, the unveiling of new timepieces. We were thrilled to present our latest GMT Limited Edition, created in collaboration with Czapek. With such a resounding success, we’re already looking forward to what the next edition will bring.

Could it have gone better? We don’t think so!

As we reflect on the past year, we feel immense pride in what we’ve achieved together with our partners, clients, and the watchmaking community. From innovative collaborations to groundbreaking events, 2024 has been a year of growth, creativity, and celebration.

Looking ahead, we are filled with excitement and anticipation for the opportunities that lie ahead. Our commitment to excellence and passion for independent watchmaking will continue to drive us as we aim to deliver even more memorable moments and exceptional creations in 2025.

Here’s to another extraordinary year together!