Grand Seiko -

The Grand Seiko Style, defined in 1967, is a design language focused on the idea of “sparkle with quality” and accurately reflects the Brand's essential characteristics: precision, beauty, legibility and ease of use.

It is based on three basic design principles, according to which each watch should have two-dimensional curves and flat, distortion-free surfaces, presenting a mirror polish, thanks to the Zaratsu technique, which increases the contrast between light and shadow.

In Japan, shadow is valued just as much as light, which is why the Grand Seiko Style focuses on straight lines and flat surfaces that together achieve a structural design with endless expressions of light and shadow, conveying a typically Japanese aesthetic taste.

Based on these 3 principles, nine design elements emerge that guide the creation of every detail of Grand Seiko timepieces.

In accordance with the most stringent standards of Grand Seiko's manufacturing philosophy, every single detail from development, design and manufacture, to assembly and adjustment is masterfully and meticulously carried out in-house, even inspection and shipment are scrupulously followed in the same vein and with the same attention.

The Grand Seiko Studio Shizukuishi is located in the prefecture of majestic Mt. Iwate, while the Shinshu Watch Studio is surrounded by the beautiful mountains and lake of the same name.

In these idyllic places for the soul, three movements are created with the utmost craftsmanship:

-        The mechanical movement, from Hi-Beat 36.000 to 28.800, represents the highest precision of time

-        The Spring Drive movement, combining mechanical and electronic watchmaking, embodies the best of both and reproduces the continuous flow of time

-        The quartz movement, marking the passage of time, second by second, expresses a mighty precision.

Evolution 9 Collection

The Evolution 9 style is true to the principles of the Grand Seiko style defined in 1967, but translates them in an innovative way. Grand Seiko's characteristic attributes of precision, legibility, and beauty are evident in every detail, but the shape of the case and the appearance of the dial have new power and depth. The Evolution 9 style has a strong presence while remaining understated and discreet.

Heritage Collection

The Heritage Collection timepieces emphasize balanced design and express the simple and pure basic elements of watchmaking. The collection includes a selection of classic timepieces that echo the design and style of early Grand Seiko watches, including the 44GS and 62GS from 1967, reinterpreted with the latest movements, manufacturing techniques, and craftsmanship. The collection embodies Grand Seiko's unique Japanese aesthetic and offers the perfection of performance and finish for which the Brand has always been famous.

Elegance Collection

Although the watches in the Elegance collection have the strength and durability needed for everyday wear, they also offer a special level of sophistication that makes them the perfect choice for life's occasions when everything must be perfect.

Sport Collection

The main features of Grand Seiko are perfectly attuned to the world of sports. Readability and durability are qualities that sports watch lovers demand and desire, making Grand Seiko a natural choice for those who demand the best. The sports collection offers a wide selection, from dive watches to chronographs to watches with GMT functions.