Hand up, palm forward, fingers parted in the middle, and then the greeting: “Live long and prosper!”
This is a meme known to all Trekkies, almost a world heritage, a salutation that rings like a blessing. This sign is also an integral part of URWERK’s brand DNA. It’s had pride of place on a wall of the Geneva workshop for ages. And now, so does it above the mainplate of the new UR-120, whose time display reproduces the Vulcan salute. Such is the latest challenge Felix Baumgartner and Martin Frei have taken on, with the hope that it too shall live long and prosper.
Available in: Spiga