A fine jewellery brand embodying a playful fusion of Chinese symbolism and modernity, exemplified through excellence in craftsmanship.


In 1997, Founder and Creative Director of Qeelin Dennis Chan visited the city of Dunhuang in China’s Gansu Province. There, he found himself contemplating Dunhuang’s past as a pivotal meeting point between East and West on the ancient Silk Road. He was awestruck at the ancient artwork filling the city’s Mogao Caves and inspired by the beauty of the jewels depicted in its thousand-year old scenes.

From the third to the eighth century, the artistic creations at the Dunhuang Mogao Caves would bring the city into its golden age. At the dawn of the twentieth century, the rediscovery of the caves and their exquisite oriental art would leave the world in awe once more. Within Dennis, they later inspired a sense of cultural mission: why was there no jewellery brand that could showcase China’s fascinating cultural heritage to the world?

Qeelin would become his answer.


Balance and harmony is a core value in Chinese culture, and one that runs through all of Qeelin’s collections.

In its approach to jewellery, Qeelin observes the cultural Chinese value of balance and harmony across every aspect of the brand. A cosmic wisdom of ancient Chinese philosophy, the concept describes Ying and Yang (Earth and Heaven) as the two forces keeping balance in the world, seemingly opposite yet harmonious, and to this day echoed in the modern pursuit of harmony.

Every single piece by Qeelin is born of heritage and infused with modernity, celebrating the beauty of harmony in its artistry.

Empowering Chinese Culture through Innovation – A Modern Take on Traditional Culture

Today’s new generations pursue meaningful life experiences and individual expression. Since Qeelin’s founding in 2004, every piece has carried rich cultural connotation, reinterpreting traditional symbols with stylish designs that infuse new life and contemporary meaning to Chinese heritage.

Playful Mix & Match – Breaking the Mould of Fine Jewellery

Playfulness, humour, and originality are intrinsic parts of what makes Qeelin’s DNA, design language and fashion positioning stand out in the world of fine jewellery.


Intricate Design – Fine Jewellery with a Whimsical Twist
Jewellers often use inlay techniques to capture the radiant and breathtaking beauty of diamonds. In Qeelin’s world, however, we employ more than just exquisite inlays — we focus on intricate designs and innovative technologies to create pieces that are playful and interactive. It is these techniques, coupled with our artisanship, that make Qeelin stand out.

These playful, intricate designs are crafted to resonate with the wearer’s sense of humour. Not only do they breathe a new and energetic personality into fine jewellery, they also expand the realm of Chinese micro-craftsmanship in jewellery.

Qeelin artisanship incorporates 18K gold, diamonds and fine leather into exquisite contemporary designs that are versatile and relevant to the many facets of modern life. Dazzling from afar, Qeelin jewellery is even more captivating up close, inviting new conversations with its playful, interactive elements.


Environmental Responsibility – Caring for the Planet

In addition to cultural preservation, Qeelin has also been committed to fulfilling its corporate social responsibilities.

Alongside traditional totems and symbols, animals also form a permanent theme in Qeelin’s collections, both as a source of creative exploration, and as a medium to voice our care for the Earth.

Since 2018, Qeelin has been collaborating with the World Wide Fund for Nature (WWF) in the initiative to improve Qinling pandas’ natural habitat, with a vision to restore and preserve their damaged natural home — the bamboo forest.

Pandas are the muse for Qeelin’s Bo Bo collection. Today, 46% of the natural habitat for wild pandas is not covered within conservation zones, causing severe damage to their living environment. Through the partnership with WWF, Qeelin hopes to artificially restore the bamboo forests to improve their habitat, and establish better frameworks for their management and protection.